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Apr 1, 2021 5 min read From Union Bottling Works to Nehi to Royal Crown: the history of the Royal Crown Cola Company Happy Spring, everyone! In April, HCF's History Spotlights will cover the stories and legacies of five businesses that have been in our community for a long time.

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Royal Crown's leading brand, RC Cola, ranked as the third-largest national brand of cola behind Pepsi and Coca-Cola and stood as the only national brand cola alternative available to non-Coca-Cola and non-Pepsi-Cola bottlers. The company's other brands included Diet RC Cola, Diet Rite Cola, Nehi, Nehi Lockjaw, Upper 10, and Kick.

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The new Chero-Cola, released in 1934 and named Royal Crown after Hatcher's first drink, was a big hit, and in the late 1950s the company changed its name to Royal Crown Cola Company. (Courts ruled in 1944 that the company could once again use "cola" in its name.) Mott was replaced by C. C. Colbert as president and chief executive officer.

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Royal Crown • Columbus, GA USA • Since 1905 Brands in our portfolio Years as an American icon Countries to enjoy our brands in Awards globally OUR PORTFOLIO Give your consumers a rich diverse experience with our full portfolio Explore our portfolio Join Our Partners And Discover New Business Opportunities Countries see full countries list Albania

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On the other hand, we have RC Cola, short for Royal Crown Cola. This underdog of the cola world has its own compelling story of origin. In 1905, a young pharmacist named Claud A. Hatcher set out to create a cola beverage that could rival the dominant players in the market, including Coca-Cola. Hatcher's aim was to develop a drink with great.

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As one of the original American colas, RC has grown to be the brand choice of millions across the world. Regarded by many as the "flavor of freedom," consumers enjoy a refreshing soft drink that personifies individuality. Retailers love how it flies off the shelf. That's what you call a win-win. Awards become a bottler

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(November 2023) RC Cola (short for Royal Crown Cola [1]) is a cola-flavored carbonated beverage owned in the U.S. by U.S. coffee and beverage company Keurig Dr Pepper, and owned outside the U.S. by RC Global Beverages, Inc.

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The Nehi Bottling Company of Winchester, Virginia, originated in 1928. The company was owned and operated by Margaret and William Edwin Bridgeforth Sr., (Bill). Chero Cola (Which was renamed Royal Crown Cola) was introduced to the Nehi flavor line and the company's name was changed to Royal Crown Bottling Company of Winchester, Virginia.

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As Bill Sipper on Waste Advantage Magazine points out, in the 1960s plastic waste was first observed in the oceans - an event that contributed to today's growing consumer preference for beverage products such as Royal Crown craft soda, which comes in old-fashioned, glass bottles. RC Cola - At the Forefront of Innovation

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According to RC Cola's official history, the new Royal Crown cola was perfected over six months by a chemist named Rufus Hamm. The work paid off as the soda became popular immediately and turned the company's fortunes around. By the '40s, the soda had reached 47 of the contiguous United States.

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The company named the beverage Royal Crown Cola, a nod to Hatcher's first soft drink, Royal Crown Ginger Ale. Over time, the name was shortened to RC Cola. And the rest, as they say, is history.

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1941 "Best By Taste Test" publicity campaign with Hollywood celebrities 1951 Diet Rite, industry's first sugar-free cola - "Leading New Product of the 1960s" 1962 Nehi, Inc. becomes Royal Crown Cola Company 1978 Introductions of Cherry RC, Diet RC, and Diet Rite flavors 1984 Serious commitment to Royal Crown development overseas 1993

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Short for Royal Crown Cola, the brand actually came to be because its founder sold so much Coke as a grocery wholesaler, he thought he should get a special price for it, and was denied.

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Believe it or not, Royal Crown Cola used to be one of the most innovative companies in the beverage industry. It came out with the first canned soda, the first caffeine-free soda, and the first.